Julia Dhar is a Principal at the Boston Consulting Group and is the founder of BeSmart, BCG's behavioral economics and behavioral insights initiative. Julia's mission is to enable leaders in government and the private sector to apply the science of behavior change across a range of social services and topics, including economic development, finance, education, criminal justice and welfare. Julia is the co-author of the forthcoming "The Decision-Maker's Playbook" to be published by the Financial Times in early 2019. Prior to BCG, Julia was Private Secretary to New Zealand's Deputy Prime Minister and worked at the UK Cabinet Office. Julia holds a Masters in Public Policy from Harvard University's Kennedy School of Government. She is passionate about building organizations and societies where people can be their best selves. Julia is one of the faculty of our Social Innovation Management Program. You can learn more about the program here.