Despite an MS degree from BITS Pilani and a thriving corporate portfolio at WIPRO, Anjali chose to follow her dream. She launched Impresa as a panacea for the weaving community. The venture’s modus operandi went so: locate weaving colonies, across India, that have run into financial limbos and hire them to weave original clothes to be sold under the Impresa brand, through the venture’s Facebook page. This method effectively eliminated the middle-men whose brokerage and other profit-stakes were burning unmendable holes in the rural weavers’ revenue.
In 2016, Impresa devised its exclusive e-commerce platform namely Impresa.in. Before long, Impresa also opened an offline outlet at Emerald Mall, at the heart of Calicut City. During the Covid-19 pandemic period, Impresa kick-started an online 'Handloom Challenge' after witnessing the long-drawn strife of the weavers during lockdown. The 'Handloom Challenge’ received an incredible response, allowing them to sell the materials on a large scale.
Being a part of 'Goldman Sachs 10000 Women' alumni, Anjali got selected among the top 10 candidates by Goldman Sachs and IIMB and was invited by the U.S Department of States as an Indian delegate for a multi-regional project ‘Women in Entrepreneurship ‘ in 2018.
"I believe this program will enhance my leadership skills which in turn will bring new solutions that imply conceptual, process, product, or organizational change, which ultimately aims to improve the welfare and well-being of individuals and communities"